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Customer Marketing Leader

Компания Coleman Services
Сферы деятельности
Последнее обновление 24/10/17 05:54
Заработная плата 150 000 ₽
Требуемый опыт работы Не имеет значения
Тип занятости: Постоянная
График работы: Стандартный
Образование Начальное
Обязанности

Huge FMCG company is looking for a Customer Marketing Leader.

 Main responsibilities:

  • Supports sales team in presenting launch plans to major customers, and securing alignment on activations;
  • Consolidation of annual account plans for the country and channel;
  • Develop and execute Consumer Promotions, promotion pre and post ROI tracking;
  • Propose and conduct Country specific shopper studies. Cascade study synopsis, learnings, implications and action plans to address opportunities;
  • Execute country specific anti-competitive plans;
  • Gather intelligence on best competitive practices in Trade Marketing activities. Identify and re-apply best of them for SCJ business;
  • Shape activities and programs through collaboration with specific accounts targeted on improving brand equity communication in retail (POS, displays etc.);
  • Lead scorecard process: clearly define targets for the channel, collect actuals, be able to explain gaps and generate + execute course-corrective actions;
  • Build relationships with other functions (Marketing, Cat Man) for effective implementation of plans.
Требования
  • University degree required;
  • 7-8 years of experience in FMCG Sales / Marketing departments with at least 3-4 years in Customer / Trade Marketing Department;
  • Excellent project skills. Portfolio of successful activations completed personally is strong plus;
  • Self-driven, positive and energetic personality, able to build interpersonal skills and achieve consensus without jeopardizing business objectives;
  • Clear Capacity for working with numbers (analytics and research). Highly developed skills to synthesize conclusions based on data and then defend them;
  • Able to handle multiple priorities confidently;
  • Strong command of Excel, PPT;
  • Advanced communication skills at different target auidences;
  • Highly fluent English skills to communicate and make presentations to local expatriate management and global office;
  • Experience in managing junior specialists is significant additional asset.
Регион Москва,

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